RAMONA is the brainchild of Uruguayan-born and knit-obsessed Fashion Designer, Lau Almeida.
Taking her childhood hobby, inherited from her Yugoslavian grandmother as a starting point, in 2008 she began with this personal knitwear project while finishing her BA in Fashion Design in her native city of Montevideo. The aim was to merge an ancient technique with the vision of contemporary society.
RAMONA's philosophy is deeply rooted in the love of tradition and the rediscovery of old, essential values. The making of fashion in a sustainable way, by creating timeless designs utilising responsibly sourced natural fibres, giving priority to quality over quantity as well as working alongside local community knitters, are the brand’s core standards.
It reconsiders an ancient constructing technique passed on from generation to generation and uses a natural, sustainable and locally-sourced fibre: wool.
Wool is one of Uruguay’s main raw materials and one its population proudly embrace as it being natural, renewable and biodegradable. Its remarkable quality combined with the country’s heritage in the wool-manufacturing and knitting sector, result in high-quality, long-lasting luxury pieces.
Each piece is carefully crafted from soft Merino wool or selected fine cotton. An estimated of 20 to 45 hours of handmade work is required to create each piece, all made with love by Uruguayan artisans. Those women are the ones that transform the fluffy wool into timeless clothes that will last forever. They achieve authentic chunky and unique pieces that harbor the soul with simplicity and elegance. Every detail is important, from the choice of natural fiber to the appreciation of design and national production.
They believe it is fundamental to support Fair Trade, and to be conscious about social, economic and environmental wellbeing. It is from happy sheep and weavers that work comfortably at home, that unique and fashionable clothes come from.
Whenever you are wrapped in a RAMONA or feel the softness of wool or cotton against your skin, you are helping the woman who wove it and, at the same time, helping to maintain the historic tradition of weaving alive.
In 2015 they began knitwear classes, as an additional seasoning of the brand. Knitting is the new yoga, has the same benefits of meditation and reduces stress and anxiety levels. These are reasons why over 50 women come each week to RAMONA house for their classes, looking for relax, a warm place and a sweet tea.